You are reaching your destination

“Good afternoon passengers,

This is your captain speaking. First I’d like to welcome everyone on SugarDaddy Flight. We are currently cruising at an altitude of 33,000 feet at an airspeed of 400 miles per hour. The time is 1:25 pm. The weather looks good and with the tailwind on our side we are expecting to land in SugarDaddy approximately fifteen minutes ahead of schedule. The weather in SugarDaddy is clear and sunny, with a high of 25 degrees for this afternoon. If the weather cooperates we should get a great view of the city as we descend. The cabin crew will be coming around in about twenty minutes time to offer you a light snack and beverage, and the inflight blog post- TIME TO SAY GOODBYE,  will begin shortly after that. I’ll talk to you again before we reach our destination. Until then, sit back, relax and enjoy the rest of the flight.”

 

This video is my favourite Hong Kong’s drama since young, named Triumph in the Skies   <—– click for detail

I love airline industry

I want to be a pilot, but I not confident to myself that whether I can handle such big “metal bird”. But if I am given an opportunity, I will do my best! I want to be a cabin crew, but I am just 156.8cm, and the min. height is 157cm. But still I am going to interview next week. If my plan A and plan B is fail, I am still going to work in airport. Very simple, because I love airline industry. I admit that my decision of my future career is impacted by this drama from the start, including my choice of using Airway as my theme in this blog. 30 days later my new chapter of my life will begin. And, it will be start in airline industry.

How Bachelor in Communication and Media Studies (Emerging Issues In Media and Communication) related to Airline Industry?

Of course there are related! Communication is very important in airline industry – because “SAFETY” always come into first place. For example, SugarDaddy conduct advertisement campaign, public relation activities, and so on, to sell a ticket to consumer. SugarDaddy ground staff serve the consumer.  Pilots communicate with the ground staff. Cabin crews serve the consumer inflight. Pilots communicate with cabin crews. Pilots with the consumer. All we need is communication. Ignore about  “business”, communication come in all because of safety. That’s why I take this course.

Emerging Issues In Media and Communication

This is one of the subject, I would say this is very useful. Whenever that’s people around, there are issues arise. Why? Because human is troublemaker….  Oppsss… I should say human always request something better. It is human. Same thing applies to media. Who can tell me, which issues in media is not happen because of someone request of somethings then ended up become an issues, then even become crisis?

OK, so what is the big deal

Komen ain’t about the cha-ching, cha-ching

The dawn for the future journalism

Hey, Mr Google we need you

People help the people

Bread?! Can eat or not?

“Mirror, mirror on the wall, who’s the prettiest women in the world”

The truth behind the gorgeous

Think carefully, everything we talk earlier, is actually because of one things that make people crazy about  –  MONEY. Hence, I would like to conclude that these issues is happened mainly because of money. Money doesn’t mean everything, but in fact it is everything in our life, especially for the media.

Last but not least, I would like to thanks people who create this subject as one of the syllabus. It is because as a media student, we should do something in practically like blog posting instead of blinding relate on the text that boring and outdated. Media always be the initiate so it  should be creative, new, fun and relax. After this assessment I would not do blog posting every week, but I think I will remain this habit in my life, blogging when I have something to share.

“Ladies and gentlemen,

As we start our descent, please make sure your seat backs and tray tables are in their full upright position. Make sure your seat belt is securely fastened and all carry-on luggage is stowed underneath the seat in front of you or in the overhead bins. Please turn off all electronic devices but not your current devices you are using until we are safely parked at the gate. Thank you.”

“Cabin crew, please take your seats for landing.”

How-does-Autopilot-Work

Source: http://someinterestingfacts.net/wp-content/uploads/2012/12/How-does-Autopilot-Work.jpg

“Ladies and gentlemen, 

Welcome to SugarDaddy Airport. Local time is 3.27pm and the temperature is 25 degree celcius. For your safety and comfort, we ask that you please remain seated with your seat belt fastened until the Captain turns off the Fasten Seat Belt sign. This will indicate that we have parked at the gate and that it is safe for you to move about. Please check around your seat for any personal belongings you may have brought onboard with you and please use caution when opening the overhead bins, as heavy articles may have shifted around during the flight. If you require deplaning assistance, please remain in your seat until all other passengers have deplaned. One of our crew members will then be pleased to assist you. On behalf of SugarDaddy Airlines and the entire crew, I’d like to thank you for joining us on this trip and we are looking forward to seeing you on board again in the near future. Have a nice day!”

 

 

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The truth behind the gorgeous

“Ladies and Gentlemen,

For your information, this will be the second last blog post. Without any further, today we going to discuss ‘the hidden cost of media use’. “

How the media communicate with us?

I personally think, Media = Technologies. 

The media (old & new media) needs of communication, which part they can escape from the use of technologies? Without the development of technologies, the media not able to get their job done so effectively like today. Especially for the media in current world, it is very much rely on the use of technologies to reach people. 

Maxwell & Miller (2012) said that things that development from the technologies for media purposes is actually contain high amount of toxic substances.

I would like use – “E-pollution”, to describe this phenomenon. E-pollution is occurs when too many of e-items (electronic & electrical items) is produce without a proper way of production and disposal, where emission of harmful chemical substances may caused others environment problems. E-pollution can be occurs in several methods:

(1) When people are over “innovative” but with little knowledge to do with the e-waste.

(2) The process of producing of e-items may discharge high concentration of poisoning gas.

(3) People do not recycle the second hand e-items. 

The hidden cost of media, the “cost” is in two way:

(1) In term of money, the cost we spend on the e-items, more money to invest later like get a better screen protector for our mobile phone.

(2) The “drawback” or things that we get end of the day, such as environmental problems, health issues.

The truth behind the gorgeous will be…

You may have the best technologies to enhance your life. However, without the knowledge to balance the way of using, you will be one of “rubbish” in the huge rubbish mountain like the picture below:

ImagePuente Hills Landfill, the largest rubbish dump in America

Source: http://edition.cnn.com/2012/04/26/us/la-trash-puente-landfill

 

 

 

Reference:

Maxwell, R & Miller, T 2012, ‘Greening the Media’, Oxford University Press, pp 1-20.

“Mirror, mirror on the wall, who’s the prettiest women in the world”

Image

The Queen, Snow White and Seven Dwarfs (1937)

Source: http://www.rottentomatoes.com/gallery/24_frames_wicked_divas/10246022/?hub=7

“Ladies & Gentleman,

Once again thank you for patient. Today, we going to discuss about Moderating in Conversation. But why above the queen? Scroll further to know more. This is your cabin crew speaking.” 

There,

ASAM LASKA 

BalikPulauTown_laksa2

PENANG ASAM LAKSA B

Source: http://www.mywisewife.com/famous-penang-balik-pulau-asam-laksa-and-siam-laksa-at-nan-guang-coffee-shop.html

Penang-Assam-Laksa-3

PENANG ASAM LAKSA A

Source: http://blog.seasonwithspice.com/2011/09/penang-asam-laksa-recipe.html

                  *Please select one of them Penang Asam Laksa A or Penang Asam Laksa B 

SLIPPER 

images

Slipper A

Source: http://www.shoesbymail.co.uk/mens-c2/slippers-c42/silentnight-silverstone-men-s-mule-style-slipper-in-brown-p8020

Men-s-Slipper

Slipper B

Source: http://sirius.en.made-in-china.com/product/LbWnguPjXvcH/China-Men-s-Slipper.html

       *Please select one of them Slipper A or Slipper B

BED

images-1

Bed A

Source: http://www.r0757.com/news_info/First-class-metal-bunk-bed-n46758.html

luxury-bedroom-design-21

Bed B

Source: http://alexgoecks.wordpress.com/2011/02/04/my-ideal-bedroom/

*Please choose Bed A or Bed B

Woman-looks-like-a-real-life-Barbie-doll-16

She is Valeria Lukyanova, the real live baby doll.

Source: http://photos.360treasure.com/category/people-pictures/

This lady is  Valeria Lukyanova from Russia. She has undergo plastic surgery to turn herself look this way. She described herself as the most popular women in Russian cyber world. In fact, it is true and not only in Russia, her fans were all around the world. To know more about her click her.

SNF31BAR4-_1664281a

And she look this way before the surgery

One day, you log in to your Facebook and  you see the following picture below:

how do you feel?

Day 2 - Korea17

She is Leng Yein. This is the picture after she did her plastic surgery.

Source: http://lancerlord.blogspot.com/2011/12/of-malaysian-model-leng-yein-spends.html

Without reading the caption, I bet you may think, somebody hit her or she has involve in an accident?

NO NO NO…

She has undergo plastic surgery.

*****Before I start any discussion, I would like to emphasise, anything I post in the following below is just my personal opinion, but not to offence anyone and this is only for my assignment purpose for this week. *****

Leng Yein’s story is quite similar like Valeria Lukyanova. Last year, Leng Yein is awarded as the Most Popular Race Queen Model of the Year and the Most Popular Social Media Model of the year. In fact, she is very active in social media, especially Facebook, and it is since the generation of Friendster. Her fans can find anything about her or even have conversation with her in Facebook,because she do update her newsfeed almost everyday. However, it is because she open for everyone to make comment on her Facebook. Her posts or pictures always attacked by the people who doesn’t like her. People even create topics in forums, such as Lowyat and Cari.com, to discuss about her. Lowyat and Cari.com are known as the most Malaysian use ‘s forum. Sometime as a third party, I feel so hurtful to read the comments because the words they use is very offensive.

Screen Shot 2013-05-30 at 9.34.53 PM

Some comments about her in latest Lowyat forum.

Source: https://forum.lowyat.net/topic/359954/all

378087_10151658262219341_587723270_n

Source: https://www.facebook.com/lengyein?ref=ts&fref=ts

VISIT TO LENG YEIN, discover the truth!

The social media allows everyone to have freedom of speech, as long as doesn’t across the law and regulation. ABC has open the door for the public   to voice out their opinion, however, the teams had got into troubles due to insufficient managing (Martin 2012). Besides,  I think Leng Yein faces the similar things, she may intend to get herself famous by posting everything about herself or maybe this is who she is. For example, few years back, she posted the pictures about the progress of plastic surgeries from the beginning till the recovery of her in Facebook, the series of pictures are commented by many people and  later it has been published on the news. According to Leng Yein, the media is misleading the public, the following video is her’s respond after the incident:

Leng Yein did posted  some comments about “If you doesn’t like me, please leave my Facebook page” in the past, but still many people are attacking her in the cyber world. Couldry (2009) urged that listening is equally important like speaking, where people should listen to the fact and then make judgement. In the cyber world, it always happen that people do not know the fact but blindly following the rest. In cyber world doesn’t mean an individual do not need to show face and he/she allow to say anything they want. Most of the time, cyber user make comments by wording, we can’t see how the person facial expression, body languages and the tone they use. For example, “What to you think then?” , this sentence can be interpret differently in real life. In my opinion, people like Leng Yein have to be aware of what they posting. But the most important things is- if everyone can behave and filter what they want to say before they publish it in the cyber world, why we need this topic?

 I believed or expect, majority of people would choose B from the three items posted in the beginning. It is because human prefer beautiful and better things. People today are concern about outer look rather than content. Asam Laksa A or B, I bet you choose the B, because it look beautiful and we expect it is delicious too! Slipper A or B, you going to choose B, because it look unique and the colour look nice compare to A. People choose the best things if they are afford to do so such as choosing a comfortable bed, instead of the iron double decker bed. Why people choose to undergo plastic surgery then? I am not agree with everyone should do plastic surgery to look better. But,  if someone who really need plastic surgery to have better lifestyle why not choose to be looking better? It is the freedom of your choices. Same things apply to cyber world, if you not able to accept some things you see or read, you may just ignore it, like the items A you ignore at the beginning, instead of posting a comments that may create hatred among the publics.

 

References

Couldry, N 2009, ‘Rethinking the politics of voice’, Continuum Journal of Media & Cultural Studies, 23:4, 579-582, accessed 29/5/13, UOW e-Learning.

Martin, F 2012, ‘Vox Populi, Vox Dei: ABC Online and the risks of dialogic interaction’, Histories of Public Service Broadcasters on the Web, editors, N. Brugger and M. Burns. New York: Peter Lang. pp. 177 – 192, accessed 29/5/13, UOW e-Learning.

Bread!? Can eat or not?

“Lady and gentlemen,

We going to cover “white bread media” for today topic. This is not a cooking demonstration but just bear with us. We going to explain further.”

 

 

Image

Source: http://www.learninghowtocook.com/recipe/228-Basic-White-Bread.html

‘White bread’ to everyone, it is a food, bread in white colour. Here, the topic today ‘white bread media’ it is not related to any food at all. Cannot be eat definitely!

Image

The colourful mixed beans in a bowl. The colourful beans represent the multinational and the bowl represent Australia. When the beans mix together, it create a beautiful picture. 

 

Source: http://www.dreamstime.com/stock-photo-colorful-mixed-beans-wooden-bowl-image12408550

As we knew, Australia is a multinational country, where due to the migration, Australian are formed by multiculturalism society.  Dreher (n.d) described the current TV production is failed to recognise the diversity and multiculturalism in Australia. The situation is define as ‘white bread media’, where the media content of the TV does not give the real scenario, and the central focus is toward the white. The ‘white’ is represent the Anglo-Australian.

ImageShe is Dr Tanja Dreher
Source: http://www.uow.edu.au/arts/ssmac/staff/UOW094804.html

Mason (2011) said that media are the indicators to decide the public opinion. Not only in Australia, but in other countries, the media should be always aware of the way to portray the story, whether this is too sensitive or over stereotype. Dreher (n.d) also mentioned the media in Australia has caused racism issue in recent years. For this part, I think Australia should refer to Malaysia media.

Malaysia is also formed by multiculturalism society. But at least in TV production, Malaysia’s media do not create any hatred among the ethics in TV production. Besides, the script writers should conduct research and compose a ‘real’ story instead is blindly create a story that will causes moral panic later. The producers have the responsible to filter the  content before the production begin. This is not only TV production but every sectors in media.

Image

Source: http://casdean.blogspot.com/2013/05/day-127-openned-eyes-2-kings-1-2-3-and.html

Last, but not least, I would like say we are live in a global village. Media is play an important to act as a guide for the livelihood. However, everyone is smart enough to differentiate the truth and the false. With the advance technology and communication devices, I believe people are know good enough to being understand each others and do not really get affected by the rumours. People!! Open your eyes to see the world!! We are big family.

Reference:

Dreher, T n.d, ‘White Bread Media’, The media and communications, Australia, eds Stuart Cunningham and Sue Turnbull, Allen and Unwin, accessed 13/5/13, UOW eLearning.

Mason, G 2011, ‘The Representation of Young People in the Media February 2011’, Youth Justice Research Team, accessed 13/5/13, http://urbact.eu/fileadmin/Projects/My_Generation/documents_media/Media_Portrayal_of_Young_People_glasgow.pdf

People help the people

“Hi lady and gettleman,

This is your cabin crew, without any other story, we would to talk about ‘Digital social inclusion: focus on disability’ now.”

Feb 14, 2013 When everyone celebrating valentine day, a 19th year old young lady jumping off from 6th level in Berjaya Times Square, Kuala Lumpur. Moses (2013) reported that she committed suicide due to her mental illness. Also, according to the Facebook comments, it is because the boyfriend request for broke up with her (Moses 2013).

 Image

Source: https://forum.lowyat.net/topic/2702532/all

 

 

Image

Source: https://forum.lowyat.net/topic/2702532/all

 

Image

 Source: https://forum.lowyat.net/topic/2702532/all

 

26 Marc, 2012 Tanni Grey Thompson, she achieves the recognized as the most successful disabled athletes reported by Hills (2012). According to Hills, she is very sad that nobody willing to help her cross the platform. ‘I had to crawl off a train because no one would help me’ said Tanni Grey Thompson.

 Image

Source: http://www.dailymail.co.uk/news/article-2120394/Tanni-Grey-Thompson-Paralympic-champion-reveals-treatment-second-class-citizen.html 

To be success in athletics is not an easy task for even a normal person. Tanni Grey Thompson had gain her reputation with the double afford than a normal person. The 19th year old is definitely born with able bodies, she might have mental ill. However, people always say life has no take two. Tanni Grey Thompson is disabilities but she never give up her life. I am blaming about the lady who committed suicide doesn’t appreciate her life. But I would rather talk about the “sick” of the society or maybe I should say the lady parent/friend. If the lady’s family or friend do concern about her, maybe this consequences would not happen. Furthermore, if passengers who are on board willing to give a hand to Tanni Grey Thompson, she would not feel being discriminated by the people around. 

Goggin and Newell (2007) suggested that the digital business world should consider disabilities as part of their audiences instead of making them like a second class citizen described by Tanni Grey Thompson said. Compare to last time, the Internet do concern about the disabilities group. For example, to create a new account Google, we can find other option to verify the security code, such as instead of picture, they do provide sound medium for the blind man. We should consider the disabilities as part of ours not only in business sense but everything. 

“I will crawl upon my knees just to know the joy of suffering.”― Sidewalk Prophets (n.d)

There are many more meaningful quotation from the famous disabilities, play the following video, it will make you grow stronger!

Source: URL- http://www.youtube.com/watch?v=Kg2wcklkDBY

Reference:

Goggin, G & Newell, C 2007, ‘The Business of Digital Disabilities’, The Information Society, Vol 23, p159-168, accessed 5/5/13, UOW eLearning.

Hill, S 2012, “I had to crawl off a train because no one would help me’: Paralympic champion Tanni Grey Thompson reveals her treatment as a ‘second-class citizen’”, Dailymail, accessed 8/5/13, http://www.dailymail.co.uk/news/article-2120394/Tanni-Grey-Thompson-Paralympic-champion-reveals-treatment-second-class-citizen.html

Sidewall Prophets n.d, Goodreads, accessed 8/5/13, http://www.goodreads.com/quotes/tag/disability

Moses 2013, ‘Girl Commits Suicide at Berjaya Times Square’, Malaysiasaya, accessed 8/5/13, http://malaysiasaya.my/girl-commits-suicide-at-berjaya-times-square-pictures

Triumph in the skies

Triumph in the skies

“Ladies and Gentleman,  Once again, thank you for choosing Sugardaddy Airway as you travel buddy. We would like to inform you that we are half way reaching to our destination. Bear with us and now, we would like to talk … Continue reading

Hey Mr Google I need you!

“Ladies & Gentlemen,

This is your cabin crew speaking. I bet every one of your will be interested on the topic- “University in the digital age”. Just bear with us, we are allow to look for Mr Google right after this.” 

“Urgh.. Mr Google, I need  free scholarly journal!”

see-how-your-google-results-measure-up-with-google-grader-video--6b8bbb4b41

Source: http://mashable.com/2012/12/03/google-grader/

Seem likes the world can’t live without the Internet anymore. Miller (2010) urged that the power of the internet is greatest than any others form of human communication in the past. I do agree with his statement, Internet provided many advantages to human being especially for the student like me. I can’t complete my assignment with the use of Internet and I need it badly when its come to outsourcing for my report. However, the creditable source always need to PAY and this make me very frustrated! Fortunately, I still have UOW library provide all the resolution.

 

“Hey.. Money! You are devil!”

MoneyBags

Source: http://kidneycancerchronicles.com/american-cancer-society-salaries/

The use of the Internet access for scholarly source may not consider new. Again, when it’s come to $$… It is a problem!! Davis (2011) had concluded “no strong evidence to prove that free sources online may causes crisis”. And, let me conclude Neylon (2013), whether the academic source is free or cost will both caused issues for the stakeholders. And, I believe many people will face the same problem about unavailable to access the journal unless you pay for it. Or, you are lucky enough like me, the university has provided you the free access.   This is not an easy task to resolve the problem. Hence, let’s wait how the expertise can solve this out.

Here! My favourite page to website to reference my assessment

Screen Shot 2013-04-25 at 7.57.43 PM 

Source: http://www.library.uow.edu.au/index.html?ssSourceSiteId=UOW_Main

 

 

Reference

Davis, P 2011, ‘ The impact of free access to the scientific literature: a review of recent research’, J Med Libr Assoc, vol 99, no.3, p 208–217, accessed 17/4/13, http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3133904/

Miller, R  2010, ‘The Coming Apocalypse’, Pedagogy, vol 10, no.1, p 143-151, accessed 17/4/13, UOW E-learning.

Neylon, T 2013, ‘Life after Elsevier: making open access to scientific knowledge a reality’, The Guardian, accessed 17/4/13, UOW E-learning.

The dawn for the future journalism

“Ladies and gentlemen, 

This is your cabin crew speaking. We would like to inform you that due to the unpredictable weather, you are advise to always flatten you for the safety purposes whenever you seated. Besides, we would like announce the discussion next is-the future of journalism.”

Do you feel afraid without the greeting of the sunlight?

dawn-web

Source: http://www.labnews.co.uk/features/the-dawning-of-the-age-of-nanomedicine/

When I found out the topic going to cover next- THE FUTURE OF JOURNALISM, I feel “opsss…. again”. As a media student  the term ‘journalism’ is always appear in our course and this is not a new topic of discussion. According to my previous discussion, many people would agree that the future journalism will moving towards the new media, where the old media going to take over by them. Hence, it make me feel that’s no future for the traditional journalism. So, why I still study journalism subject since everyone can be the journalists and same things is discuss over and over again (citizen journalist describe an individual who does not relate to any mainstream but they do the job like a traditional journalist online)?

However, until I read the following below:

From a conceptual level, we might be inclined to argue that a combination of user-generated content and mass media communication offers the best of both worlds” by Quandt (2011)

images

Source: http://www.wushop.biz/q/balance+the+perfect

And, actually the old and new journalism can be coexist. Quandt (2011) urged that the future of journalism would be the combination of both physically and virtually, which both  traditional media and new media can be work together. It is very hard to determine whether it can be balance. But the combination will definitely gives many opportunities of the journalism industry.

However, why will need  physically and virtually platform? 

Sandra (n.d) urged that social networking has provide a little freedom of expression towards political view. I do agree with Sandra (n.d), look back how the way traditional media and new media reporting style about the incident Bersih 2.0. People prefer to obtain information from new media instead of the mainstream. Why?

You can say new media exist to ‘satisfy the need’ of the audience (Gen X and Gen Y) and old media is a “must” for a particular group of audience  (especially the Baby Boomer) that prefer traditional media. We could not deny new media provides more advantages such as timeliness, in-depth information, instant feedback, flexibility and accessibility. Unfortunately, compare to old media, new media is less creditable.  For example, somebody posted in a blog saying that a particular celebrity is dead. An individual may suspect whether the news is real until he/she found the mainstream also published about that. Also, the quality of writing is not as professional as the trained journalists. Citizen journalism is not professionally trained and no everybody can write. For example, certain word or sentences they implemented might raise problem to themselves or the others, especially when they are reporting on political issues such as Raja Petra case.

Hence, for the future journalism in Malaysia or even the globe, new media will be the most channel people access, however, traditional media will not be overtaken by new media.

Reference: 

Quandt, T 2011, ‘Understanding a new phenomenon: the significance of participatory journalism’, in JB Singer, A Hermida, D Domingo, A Heinonen, S Paulussen, T Quandt, Z Reich & M Vujnovic (eds.), Participatory Journalism in Online Newspapers: Guarding Open Gates at Online Newspapers, Wiley-Blackwell, Chichester, West Sussex, pp155-176, accessed 15/4/13, University of Wollongong E-Learning.

Kabilan, K 2009, ‘New media, citizen’s journalism and democracy’, Media Asia, Vol 36, No. 3, p156-158, accessed 15/4/13, University of Wollongong E-Learning.

Sandra, S n.d, ‘Blogging in Malaysia: Hope for a new democratic technology?’, University of Western Ontario, Canada, accessed 15/4/2013, University of Wollongong E-Learning.

Komen ain’t about the cha-ching, cha-ching

“Ladies & Gentlemen,

I would like to start the next topic with “Price Tag” by Jessie J. Here your flight attendant Ms Sugar speaking.”

Unknown

The King of Pinkwasher

Source: http://golfcreekside.com/ai1ec_event/2013-susan-g-komen-charity-golf-tournament/?instance_id=

“Komen ain’t about the cha-ching, cha-ching”

KOMEN, the world largest breast cancer organisation did the three NOT ACCEPTABLE acts according to Bellesouth (2012). First of all, they supposed to provide timely help for those who are needed. Yet, (1) they do not allow others using the term “FOR THE CURE” by get them into trouble with lawsuit. Second, (2) they commercialise people’s compassion into their own benefits. Lastly, as a larger pink washer, (3) they are irresponsible! As Bellesouth (2012) mentioned KFC “Buckets for the Cure” campaign, it is ‘funny’ that their purpose supposed to ask people  aware of breast cancer, but why fried chicken? That’s why KOMEN is aim about the cha-ching, cha-ching!

Unknown

Is all about the money money money, Komen need the money money…

Source: http://www.liveleak.com/view?i=f26_1336336126

Lubitow and David (2011) urged to raise money and awareness it is always better to  tie in a product or a brand. An individual always remember something better that tying with the human sensation, such as to see, hear, smell, taste and touch (Schiffman, G & Kanuk, L 2010). It is a good idea to use products like KFC to enhance the effectiveness of cause marketing. However, like the examples given by the scholars above, something that actually benefit to the society are turning into drawback for many people. We always heard about water pollution, air pollution and noise pollution. Instead we called Pinkwashing (click it for definition), I prefer to called PINK POLLUTION!

pink-sewage-300_tcm18-156872

“Pink” Pollution

Source: http://www.rsc.org/chemistryworld/News/2009/July/08070901.asp

References

Lubitow, A & Davis, M 2011, ‘Pastel Injustice: The Corporate Use of Pinkwashing for Profit’,Environmental Justice, vol. 4, no. 2, pp. 139-144, viewed 10 April 2013, http://www.northeastern.edu/nejrc/wp-content/uploads/Pastel-Injustice_LubitowandDavis_EJ-20112.pdf

Bellesouth 2012, Why you should have boycotted Komen by now, viewed 10 April 2013, http://bellesouthblogs.com/boycottkomen/

Schiffman, G & Kanuk, L 2010, Consumer Behavior, Pearson, New Jersey.

OK, so what is the big deal?

“To all passangers,

Our flight time will be of underestimate hours and underestimate minutes. We will be flying at an altitude of unknown feet/meters at a ground speed of unknown miles per hour/kilometers per hour. But no worry, we will bring you to your destination safely.

At this time, I’d like to direct your attention to the blog post below. We will be showing our first topic and would like the next few minutes of your complete attention.” Also, we advise you that as of this moment, LOG OUT your any other unrelated tab. This is your flight attentend, Ms SugarDaddy. Thank you.”

The world is heading towards better future but the human doesn’t. If we able to self-discipline, why we need something to control us? The developments of technology supposed to give us a better environment, society, lifestyle and so on…

BUT!!

Take a look at these:

images

Source: https://www.cfpsa.com/en/aboutus/psp/dfit/fitness/pages/land-forces-command-physical-fitness-standard-(lfcpfs).aspx

Don’t you think they can get a better job instead of this? Hey, don’t forget which century we are now!

Image

Source: http://fabulousarchive.blogspot.com/2010/09/ground-zero-hypocrisy.html

Don’t you know what he did?

AND

 Image

Source: http://www.kualalumpurpost.net/i-am-the-black-sheep-that-has-to-be-sacrificed-to-protect-unnamed-people-who-murdered-altantuya/

Do you know who is this sexy lady?

AND, LAST BUT NOT LEAST !!

Image

Source: http://news.abnxcess.com/bm/2013/02/najib-teruja-untuk-nikmati-makanan-enak-di-pulau-pinang/

Ya~ Of Course I know!! He is the 6th Prime Minister of Malaysia.

 So, Is Media Policy important?

Flew (2012) proposed a series of Content Regulation and Convergent Media (ALRC 2012) reformation created by Australian Law Reform Commission (ALRC).  According to his article, it is necessary to reform the Australia media policy due to the previous convention do not able to coincidence with the current media environment anymore. Like I said earlier, “If we able to self-discipline, why we need something to control us?”, and now even more! So now, do you think media policy is important?

“The world is heading towards better future but the human doesn’t.”

Also, the creation of better technology supposed to give us better livelihood. Alsagoff, Abdullah and Hassan (2011) urged the latest technology has resulted conflicts and posed challenges media environment in Malaysia. Besides, Evgeny Morozov,  a researcher who studies political and social implication of technology, he urged social networking site, such as Facebook and Twitter, is not always a place for democracy but it may authoritarian government even more powerful or repressive.

Here my personal experiences

I bet everyone who aware of Malaysia news may definitely hear about the 13th election of Malaysia is coming. I personally receive this news since last year and finally our 6th Prime Minister has just dissolved the parliament yesterday, 3 April, 11.34am. However, my personal Facebook new feed almost submerged by the political news and propaganda everyday even though I unsubscribe all the political update news.  The main reason is definitely it irritating me! Also, I got a feeling these people do not really care about the country. Six months ago, I do aware of the news to the certain party and I even subscribe to their official website. It is because this is the first election I qualified as a voter and I just want to know what happen to the society.

So now, you ask me whether I agree media policy reformation in Malaysia?

3212445616_8969a097c0

Source: http://ohkatherinephotography.blogspot.com/2009/01/i-wish-my-demons-were-that-pretty.html

My answer is YES!  Many people believe there are angel and devil living in our mind. Somebody is not able to control their devil and they would like to take advantages of “loopholes” in laws. Hence, Malaysia should have media policy reformation too and it must me reform once a year. Because the technology is developing rapidly but the mindset of these people doesn’t.

Reference

Alsagoff, S.A, Abdullah, Z & Hassan, M.S, 2011, ‘The growth and development of the malaysian media landscape in shaping media reguation’, Global Media Journal – Malaysia Edn, vol.1, issue 1.

Flew, T 2012, ‘Media classification: content regulation in an age of convergent media’, Media International Australia Incorporating Culture and Policy, no.143. pp 1-15.

Morozov, E 2012, The Dark Side Of Internet Freedom: The Net Delusion, The New Republic, New York.